Be positioned before it arrives.
This Black Friday, Trend Following releases a brand new product and runs a massive discount. The list sees it first. Everyone else finds out when the window is already closing.
What's coming on Black Friday
New product
Something we have never released before, made for Black Friday. Full details go to the list first.
Exclusive discount
A Black Friday price for people on this list only. When the window closes, it's gone.
“If there was a strategy that I would want to employ right now, if someone put a gun to my head, I'd say simple trend following strategies.”
The essentials don't change
Michael Covel has spent decades sitting across from the traders who actually do this: Ed Seykota, Larry Hite, Jerry Parker, Tom Basso, Martin Lueck, Ewan Kirk. And seven Nobel Prize winners, including Daniel Kahneman, Harry Markowitz and Vernon Smith. The lesson from every one of them is the same.
When a trend is working, stay in it. The big gains come from a few trades that run far longer than anyone expects. Cut them short and you miss the move that pays for everything else.
Small losses are the cost of doing business. Get out fast when a trade goes against you, before a small loss becomes a big one. Survival comes first.
Decide what you can lose on a trade before you enter it. Position size, not prediction, keeps you in the game. No single loss should ever take you out.
Know your exit before you get in. A stop takes emotion out of the decision and protects your capital when the market turns. Set it and respect it.
Rules only work if you follow them every time. The trade you skip is often the one that would have made your year. Discipline beats opinion.
By the time a story hits the headlines, price has already moved. The news explains what happened. Price tells you what to do.
Five ways to learn from Michael Covel
Trend Following Radio
1,400+ episodes of Michael in conversation with legendary traders, Nobel Prize winners and economists. Risk, uncertainty, psychology and black swans, straight from the people who live it.
Best-selling books
Start with Trend Following, the bestselling classic. Then The Complete TurtleTrader, the true story of novices who learned the rules and became millionaires. Ed Seykota’s verdict: “Essential.”
Trend Following Systems
Not theory. The actual rules: what to trade, when to enter, how much to risk and when to exit. One-time payment, lifetime access.
Bull, Bear & Black Swan Report
Michael’s monthly paid newsletter. Not predictions. Timeless trend following thinking, applied to what markets are doing right now.
Every issue includes
- Editorial deep dive
- Charts and rules-based signals
- AI market insight
- Interview highlights
- Book breakdown
- Podcast flashback
- Myth busted
- Historical snapshot
- Trading edge quiz
- Mindset boost
- X thread breakdown
- Mailbag insight
- Quote of the month
4,100+ articles since 2004
Two decades of writing on markets, crashes, psychology and the rules that hold up when everything else breaks.
What traders and clients say
“Michael Covel’s Trend Following: Essential.”
“…you can spend a few days reading Covel’s book and skip that three-decade learning curve.”
“We can’t thank you enough for sharing the wisdom of trend following with us.”
“Michael Covel is a rare breed.”
“I traded my first futures contract in 1969… My answer now–read and apply Covel.”
“…trend following is not just a trading strategy, but a way of living one’s life.”
“Mike may be best categorized as an activist for change in our economic paradigm.”
“I would recommend any trader who is not where they want to be to start with Mike and the Trend Following book…”
“There have been few authors that have tackled the financial markets with a candor that was entertaining…”
Traders in 76+ countries run Michael’s systems
Trend following is everywhere. Markets move the same way in every time zone, and so do the people who follow them.
Countries · tap to find on the map
Join traders around the world.
Wherever you trade from, the rules are the same. Get on the Black Friday list and be first to see the new product and the exclusive discount.
